Home › Guides › iGaming Affiliate Marketing › What Is RevShare in Affiliate Marketing?
By Ray Truelead, Head of Affiliates · Published 2026-08-19 · Updated 2026-08-19
Revenue share (RevShare) is a commission model that pays you a percentage of the net revenue a referred player generates for the operator, for as long as that player keeps playing — not just once.
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Net revenue is generally the player's losses (deposits minus withdrawals/wins), minus costs the operator deducts before calculating your share — typically payment processing fees, bonuses granted to the player, and sometimes chargebacks or fraud losses. Your RevShare percentage applies to this net figure, not to the player's total deposits or turnover.
Each reporting period (usually monthly), the operator calculates net revenue per referred player, applies your agreed percentage, and adds the result to your payable balance. This repeats for as long as the player remains active on the platform — a single strong referral in month one can still be paying you in month twelve.
Many RevShare deals include negative carryover: if a referred player nets the operator a loss in a given month (they won more than they lost), that negative balance can be carried forward and offset against your future earnings from the same player, rather than paid to you as a negative amount. This is a standard industry mechanic, not universal to every program — always confirm whether a specific deal includes it before relying on projected income.
Example calculation: you refer 20 players. In their first active month, 12 generate net revenue averaging $60 each, and 8 generate nothing (no deposit or a losing month for the operator). At a hypothetical 45% RevShare: 12 × $60 × 0.45 = $324 that month, purely from that cohort. If 8 of the original 12 stay active the following month at a similar average, you'd see a comparable payment again — the recurring nature is what makes RevShare compound over a growing base of referred players.
Because payment is tied to how much a player actually generates and for how long, RevShare structurally rewards traffic that produces loyal, higher-value players over traffic that produces a large number of one-time signups. This is the opposite incentive from CPA, where a player who deposits the minimum once and never returns is worth exactly the same as one who plays for years. See CPA vs RevShare vs Hybrid for the direct comparison and break-even maths.
It typically continues for as long as the referred player remains active on the platform under your affiliate ID, with no fixed expiry — but confirm this with any specific program, since lifetime-attribution policies can vary or change.
Rates vary widely by program, vertical and negotiated volume. Rather than quote a generic industry figure here, check the specific program's own published terms — for example, see the confirmed rate on our DBBET Affiliate Program guide at dbbetaff.com/dbbet-affiliate-program/.
Related: CPA vs RevShare vs Hybrid · iGaming affiliate KPIs · The DBBET Affiliate Program
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