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Affiliate Marketing Guides

Independent, plain-English guides to how iGaming and sportsbook affiliate marketing actually work — commission models, tracking, KPIs and how to evaluate a program — plus a complete, honest breakdown of the DBBET affiliate program itself.

Pillar guides

Complete Guide

iGaming Affiliate Marketing

How iGaming affiliate programs work, CPA vs RevShare vs Hybrid, tracking, traffic sources, SEO, compliance and how to evaluate a program.

Complete Guide

Sportsbook Affiliate Marketing

The sports-betting-specific side of iGaming affiliate marketing: seasonality, GEO targeting, responsible marketing and choosing a program.

Commercial Pillar

The DBBET Affiliate Program

A complete, independent guide to how the DBBET affiliate program works: commissions, tracking, payments, GEO focus and how to apply.

iGaming Affiliate Marketing guides

What Is an iGaming Affiliate Program? — the basics
How Do iGaming Affiliate Programs Work? — the funnel, step by step
CPA vs RevShare vs Hybrid — with the break-even formula
What Is RevShare? — net revenue explained
iGaming Affiliate Tracking — cookies vs postbacks
iGaming Affiliate KPIs — CTR, EPC, ARPU and more
How to Choose an iGaming Affiliate Program — a 7-point checklist

Sportsbook Affiliate Marketing guides

Sportsbook Affiliate Programs — how they work and what to compare

Market & program guides

Country-specific and program-comparison guides live on our Blog — including how-to-join walkthroughs, program comparisons and payment-method breakdowns for specific GEOs.

Ready to see how DBBET compares?

Read the complete, independent DBBET Affiliate Program guide before you commit any traffic.

Read the DBBET Affiliate Program Guide